Connecting Restaurants and Customers – Expanding BusinessSM
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Can your customers order a meal online?
According to Restaurant Consultants’ Top Trends for 2006, 8% of all food service operations currently take orders online. This is expected to increase to 27% during 2006, which represents an annual growth rate of 300+%. By the end of 2006, 1 of every 4 restaurants is projected to have online ordering available.
Will your sales increase by offering online and mobile ordering?
Restaurants expend significant resources generating web site visits not to turn this traffic into profits. National Restaurant Association’s 2006 Restaurant Industry Forecast states that 36% of people view a restaurant’s web site and menu online, but only 11% of people are able to place an order online.
Will your restaurants benefit from the expanding use of mobile devices by time conscious consumers?
MMA Global reports mobile device ownership at 195.5 Million in the US for 2005. This will grow to 214 Million US subscribers (71% of the population) in 2006 according to eMarketer. IDC and Jupiter Media Metrix estimate that mCommerce revenues will be $29 Billion in 2006 and will more that double to $58.4 Billion in 2007.
